pump bull thesis first some priors that you need to understand my thesis crypto priors: - everything will be tokenized - pumpfun is the first platform with clear PMF on the “everything will be tokenized” megatrend - bonk / moonshot / Zora copying pump fun demonstrates multiple builders in crypto beleive the everything will be tokenized thesis and are guided by it - there is a clear market demand for memecoins (2023 - onward) - “tokenized attention” is a new primitive for the human brain - tokenized attention: attention you pay to something you have a vested interest in content priors: - “content creators and streamers and being paid like athletes” is actually backwards - athletes have always been content creators (i.e athlete salaries grew massively after the legaues secured massive TV deals) - multiple streamers will be billionaires by 2035 - the most popular career for gen z/gen alpha is streamer / YouTuber / content creator - each year, more people create content, and it’s becoming harder to break through the noise putting it all together: every kid wants to be a content creator/streamer, and today it’s harder than ever to get attention. enter “tokenized attention”. tokenized attention is the most powerful form of attention - because when you have skin in the game, you care 100x more about it. this explains bag holder bias, and replyguys shilling their bags, both in crypto and stocks. as a creator in 2025+, the best way for you to capture attention is to tokenize something. whether it’s creating a token for a platform you launched, or to tokenize yourself (creator coins) and create content around it (stream on pump fun). the follower growth you experience after you tokenize something is drastic (look at any nft, protocol founders followers before and after tokenization) so because tokenized attention is more powerful, as a creator, it’s in your best interest to tokenize, and then create content around it, so you can hit critical mass as a creator and reach escape velocity to propel m your content career pump funs content angle is a bet that more people will tokenize because the regulatory hurdles are gone and that the next biggest streamer will start with a token, because it’s the best way to break through the noise today - atareh