Here's some data on the growing Toy Market that's happening in China:
- Global toys were $108.7B in 2023.
- China is driving APAC’s rebound, sales bounced back hard in 2023/24.
- POP MART (blind boxes/plush) hit RMB 13.04B ($1.83 billion USD) revenue in 2024 (+107%).
- China is still #1 toy exporter (~$38B, 2023).
China’s growing faster than the U.S./Europe and leading the next wave, especially in collectibles and plush.
Bigger than you think @pudgypenguins 😉
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