You choose a particular chain for your app for one major reason: seamless onboarding to your app for existing users on that chain. For example, for a Jupiter user, it's much easier to onboard to Kamino than to Uniswap on Ethereum.
So if my target users are on a particular chain, I absolutely go build there. In many ways, chains are "siloed distribution channels." However, there's no reason to limit the distribution of your app, in fact, it's counterintuitive. Imagine if X only worked on iOS and not Android, or vice versa.
Crypto apps need a distribution layer that aggregates the distribution of all chains into one platform, a layer that helps them reduce friction for onboarding users from all chains so that apps can focus on user satisfaction, not on onboarding plumbings. Crypto apps need @twinexyz.
Choosing which blockchain ecosystem to launch in is one of the most consequential choices for early stage crypto founders
It's also the one that I think they get wrong the most
1/ Let's dig into why so many founders fall into the emerging ecosystem fallacy
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